Cookie Policy
This Cookie Policy explains how tracking technologies are used while visitors browse and interact with the Shady Rays website. The policy was updated on November 19, 2025, and applies to the use of cookies, pixels, and related technologies that collect information during visits to the website. These technologies are designed to improve site functionality, personalize the browsing experience, remember user preferences, and support advertising and analytics activities. Cookies are small text files placed on a user’s device through a web browser, allowing the website to recognize returning visitors and maintain certain settings or preferences across sessions. Other technologies, including pixel tags and device identifiers, may also be used to collect similar types of information and assist with website performance, communication, and marketing efforts.
The website uses essential cookies that are necessary for normal operation and site accessibility. These technologies help users move between pages, access secure sections of the website, maintain login sessions, and display content according to selected language or regional settings. Without these cookies, certain website features and services may not function properly. These operational technologies are considered important for delivering a stable and reliable browsing experience.
Functional cookies are also used to improve convenience and personalization while visitors use the website. These cookies may remember shopping cart selections, saved preferences, or previously entered information so users can continue browsing more efficiently without repeating the same actions during future visits. Functional tracking technologies are intended to create a smoother and more customized interaction with the platform while supporting a more consistent user experience.
Analytics and performance cookies collect information about how visitors use the website and interact with its content. These technologies gather data related to page views, navigation behavior, browsing patterns, engagement levels, and technical performance. The information helps evaluate how the website operates and identifies opportunities for improvement. Data collected through these tools may be analyzed by both the company and selected third party service providers to improve website quality, optimize performance, enhance content relevance, and better understand visitor interests. Current analytics and optimization providers may include Microsoft Clarity, Convert.com, Checkout Pulse, YOTTAA, and Google Analytics. Each provider manages collected information according to its own privacy standards and policies.
Advertising and marketing technologies are used to support promotional campaigns and display content that may be more relevant to individual visitors. These cookies and related tools help measure advertising effectiveness, monitor campaign performance, and provide personalized advertisements across external websites, applications, and online platforms. Information collected through these technologies may be shared with advertising partners, networks, and marketing service providers. These third parties may independently collect and process browsing information according to their own privacy practices. Marketing related technologies currently in use may include Microsoft Clarity, Convert.com, Checkout Pulse, YOTTAA, and Google Analytics, among others involved in advertising and campaign measurement activities.
Social media cookies may also be integrated into the website to support interaction with external social networking platforms. These technologies allow visitors to share website content, engage with social features, connect accounts, or interact with embedded media and social plugins. While these cookies are not required for core website functionality, they help create a more connected and interactive experience for users who choose to engage with social media services. Social platforms that may place cookies or similar tracking technologies include Facebook, Google, X, TikTok, Instagram, and YouTube. Each platform maintains separate policies explaining how information is collected, stored, and used.
Information collected through cookies and similar technologies may include browser type, device information, operating system details, IP address, referring pages, browsing activity, session duration, interaction data, and general location information. Some tracking technologies may continue operating after a browsing session ends in order to remember user settings or support future advertising activities. Depending on applicable laws and regional privacy requirements, visitors may have the ability to accept, reject, or manage certain categories of cookies through browser settings or consent management tools available on the website.
Users who wish to learn more about online tracking practices or exercise available privacy choices are encouraged to review the website’s Privacy Policy for additional details regarding data handling and opt out options. Most internet browsers also provide controls that allow users to delete stored cookies, block future tracking technologies, or receive notifications when cookies are being placed on a device. Restricting certain cookies may affect the availability or performance of some website functions and features.
Questions, requests, or concerns regarding this Cookie Policy or the use of tracking technologies may be directed to the company through email communication or by mail using the contact information provided on the website. The policy is intended to provide transparency regarding the collection and use of browsing related information while helping visitors understand how online tracking technologies support website operations, analytics, advertising, personalization, and social media integration.